Web Analytics Vs. Google Analytics Vs. Digital Analytics


Everyone wants to establish a presence online to raise brand awareness or attract potential clients in the current digital world. Every company and individual is working hard to have an online presence to attract potential clients. Creating a website, putting it online, and making it live will not accomplish the goal.

There are various tools and software available for monitoring the performance of websites. You’d need to formulate a strategy or campaign to advertise the website. These promotional techniques also include tracking the overall success of the website. Tracking the website’s performance aids in making the necessary changes to the improvement approach.

This article will walk you through Web Analytics, Google Analytics, and Digital Analytics as part of digital marketing and enhance your knowledge by providing the similarities and differences between them

What is Web Analytics?

Web analytics is a method for collecting, measuring, reporting, and analyzing data from your website. It’s usually performed to evaluate a website’s performance and improve its traffic.

Web analytics will enable you to look at website traffic data in Audience data, Audience behavior, and Campaign data. Web analytics allows you to look at website traffic data in different divisions.

The overall number of visits, unique visits, visitors’ country of origin, new vs. returning visitors, and the browser they’re using can all be tracked under Audience data. In Audience behavior, you can track user data such as most visited landing pages, time spent on your website, most common exit page, bounce rate, and the number of pages visited.

Advantages and Importance Of Web Analytics:

To evaluate the success rate of the website and its company, we require Web Analytics. We can use Web Analytics to:

  • Examine any issues with online material so that you can fix them.
  • Have a clear understanding of web trends.
  • Keep an eye on the website’s traffic and user flow.
  • Make a list of possible keywords.
  • Assess which areas need to be improved.
  • Find out who is referring you.

How to Perform WebAnalytics for Your Website?

The primary goal of Web analytics is to improve the user experience by optimizing the website. It generates a data-driven report that tracks how users move throughout the site.

Take a look at the steps below, which demonstrate the web analytics process:

  1. Establish your company’s objectives.
  2. Set the Key Performance Indicators to track the goal’s progress (KPI). Take a look at the steps below, which demonstrate the web analytics process:
  3. Collect accurate and appropriate data
  4. Get insights from data analysis
  5. Test alternatives based on the assumptions obtained through the data analysis.
  6. Implement insights based on data analysis or website testing.

Web analytics is a continuous process that aids in boosting a site’s traffic and, as a result, its Return on Investment.

What is Google Analytics?

Google Analytics is a core set of tools that help web analysts with their most important responsibilities. Analytics tools provide information about your website’s performance, data flow, and visitor behavior. These tools are low-cost and easy to use. Hence, you must understand that google analytics is a part of Web Analytics.

Google Analytics monitors various typical website data. However, it can also measure business outcomes, known as goals. Remember, we need to go beyond analyzing essential website traffic to determine whether or not our websites are contributing to your company’s bottom line.

Why Google Analytics?

Google Analytics is excellent at tracking various marketing initiatives and tracking goals. Many people think Google Analytics can just track AdWords. Still, it can also track other paid searches, email marketing, display advertising, social media, and any other ad.

Google Analytics is a freemium analytic tool that offers precise online traffic statistics. More than 60% of website proprietors make use of it.

Google Analytics creates reports on:

1. Audience Analysis

As the name implies, audience analysis provides you with a snapshot of the visitors to your site, including their session history, page visits, bounce rate, etc. You can track both new and recurring users and their geographic regions.

2. Acquisition Analysis

An acquisition analysis is performed to determine the sources of your website traffic. It helps you identify the networks in which your users are active. You can see where your traffic comes from by looking at referrals.

3. Behavior Analysis

Users’ behaviors on a website are tracked using behavior analysis. You can find behavioral data in the following four sections:

  • Site Content
  • Site Speed
  • Site Search
  • Events

4. Conversion Analysis

A conversion is when a user completes a goal or makes a purchase on your website. For instance, download, checkout, buy, and so on. To track conversions in analytics, you’ll need to create a goal and a traceable URL.

What is Digital Analytics?

Companies began analyzing website data such as users, visitors, visits, page views, and so on in the early days of the internet. The term used was “Web Analytics.”

There were also new online (digital) channels like email, social, search, mobile, and so on, and increasingly, Digital Analytics professionals were using the data and analysis of all of these channels to provide a comprehensive view of “Digital” channels, customers, and marketing. A new phrase, “Digital Analytics,” was established to include the area of work of “Web Analysts.”

Web analytics companies such as Omniture (now Adobe), WebTrends, Google Analytics, and others began incorporating data from various online channels and rebranded as Digital Analytics products.

Simply put, Web Analytics is the origin of Digital Analytics. Digital Analytics is the core skill, and Goggle Analytics is only the tool that implements Digital Analytics.

In Contrast:

It’s a good idea to know what your website’s requirements are, as well as your budget. You’ll need to figure out your primary focus and what you’re hoping to get out of the analysis.

If you have a small setup and a small number of visits to your website, you may start with Google Analytics, and if your firm has a vast user database, you can focus on advanced digital analytics.

Analyzing the data and using it in your business strategy will undoubtedly assist you in reducing losses. Consumer-facing industries, such as eCommerce, rely heavily on digital analytics to understand client behavior and convert them into sales.


However, Web Analytics, Google Analytics, and Digital Analytics are the integral concepts of Digital Marketing. They will act as a catalyst to your business growth when all of them operate successfully at their best places.

If you want your business to grow well, you need a great reach. You need an excellent approach for a successful strategy. For a great plan and implementation, you need a great team. To get a great team, you need to train them. And to train your employees, you need the best training partner.

Irizpro has designed a comprehensive Digital Marketing Course that includes all the tactics to grow your online business with a hands-on learning experience.

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Author: Sravani Kinjarapu

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