This is the most comprehensive course on the planet, covering the basics as well as the advanced topics of Digital Marketing. This course is aligned with the course curriculum slated by Google Academy for Ads. This course has 40 Modules covering various online advertising practices (SEO+SEM)

This course equips you with the necessary skills that would help you in procuring a job as a Digital Marketer.

CIRRICULUM DETAILS

Module 1: Introduction to Digital Marketing

• What is digital marketing
• Evolution of Digital marketing
• Planning a campaign
• Website alignment with digital marketing

Module 2: Google Analytics

• Fundamentals of Google analytics
• Monitoring bounce rate
• Tracking conversions
• Monitoring Traffic Source Performance
• Monitoring Visitor behavior
• Setting up Dashboards

Module 3: SEO strategy and Tools

• Keywords
• Tools to find and manage keywords
• Planning SEO
• On page and Off page optimization
• Content Marketing

Module 4: SEM – Search Engine Marketing

• Online advertising & Ad Networks
• Introduction to Google AdWords
• Keyword Research
• Creation of Search Campaigns
• Writing Compelling Ad Copies
• Creation of Effective Campaigns and Ad groups
• Display Campaigns
• Tracking & measuring ROI of online advertising
• PPC mode of advertising
• Optimizing Ad Performance
• Strategy of allocate funds to various online advertising platforms

Module 5: Social Media Marketing

• Setting up Brand Communications
• Developing and engaging with followers
• Facebook marketing
• Twitter marketing
• Instagram marketing
• LinkedIn marketing
• You Tube marketing
• Understanding social media ROI

Module 6: E-mail Marketing

• Essentials of Writing a good email
• Segmentation of subscribers
• Scheduling sending frequency
• Content writing
• Email service provider
• Monitoring E-mail campaign
• Affiliate marketing

Module 7: Other evolving media

• Watsapp and others
• Sms marketing
• Establishing a lead management system

Module 8: LIVE PROJECT

1. Duration – 50 hours
2. Mode – Live Online with Instructor
3. Study Material – Complete reference material.

Recording of the session will be made available for anytime reference. Articles and Case studies will also be provided in downloadable format.

Regular tips will be sent to all registered students via e-mail.

1. Certification – All participants will be certified by Irizpro Learning Solutions upon completion of a short-assessment.
2. Instructor Access – Instructor will be accessible over e-mail to all participants for a period of 30 days from completion of the course.