Certification Course in Digital Marketing - In Class Training



    Curriculum

    • What is digital marketing?
    • Evolution of Digital marketing
    • Planning a campaign
    •  Understanding your digital presence
    • Website alignment with digital marketing
    • Fundamentals of Google analytics
    •  Monitoring bounce rate
    • Tracking conversion
    •  Monitoring Traffic Source Performance
    •  Monitoring Visitor behaviour
    •  Setting up Dashboards
    • Keywords
    • Tools to find and manage your relevant keywords
    • Setting up a SEO strategy
    • On page and Off-page optimization
    • Content Marketing
    • Monitoring your SEO efforts – Google search console & Ahrefs
    • Online advertising & Ad Networks
    •  Introduction to Google AdWords
    •  Keyword Research
    • Creation of Search Campaigns
    • Writing Compelling Ad Copies
    • Creation of Effective Campaigns and Ad groups
    • Display Campaigns
    •  Tracking & measuring ROI of online advertising
    • PPC mode of advertising
    •  Optimizing Ad Performance
    •  Strategy of allocating funds to various online advertising platforms
    • Setting up Brand Communications
    • Developing and engaging with followers
    • Facebook marketing
    • Twitter marketing
    • Instagram marketing
    • LinkedIn marketing
    • You Tube marketing
    • Understanding social media ROI



    • Essentials of Writing a good email.
    • Segmentation of subscribers
    • Scheduling sending frequency.
    • Content writing
    •  Email service provider
    • Monitoring E-mail campaign
    • Affiliate marketing
    •  WhatsApp and others
    • SMS marketing
    • Establishing a lead management system
    Irizpro Courses