Classroom Course in Digital Marketing with Certification

Certification Course in Digital Marketing - In Class Training

  • Duration :30 hours (15 days * 2 hours)
  • Live, in-person with the Instructor
  • Charges : INR 15500/- (avail 10% discount before 10 March 2020, Book your place now)
  • Certification Included
  • Industry experienced Instructors and Mentors
  • Contact Us To Avail Early Bird Discount
  • 8369834848
  • 8369834848
  • Batch Starts : 14 March 2022, 3:00 PM -5:00 PM IST
  • Location : Magarpatta, Pune
  • Monday-Friday
  • About the course - This classroom course in Digital Marketing is ideal for marketers, entrepreneurs and students who wish to understand, plan and execute their marketing efforts digitally. The digital marketing course will focus on overall strategising and executing the digital marketing plan alongwith focus on different tools. What you learn in this course of Digital Marketing is a perfectly practical curriculum, along with industry based projects and guest sessions by industry experts.
    Please make an inquiry to understand more.



    Curriculum

    • What is digital marketing?
    • Evolution of Digital marketing
    • Planning a campaign
    •  Understanding your digital presence
    • Website alignment with digital marketing
    • Fundamentals of Google analytics
    •  Monitoring bounce rate
    • Tracking conversion
    •  Monitoring Traffic Source Performance
    •  Monitoring Visitor behaviour
    •  Setting up Dashboards
    • Keywords
    • Tools to find and manage your relevant keywords
    • Setting up a SEO strategy
    • On page and Off-page optimization
    • Content Marketing
    • Monitoring your SEO efforts – Google search console & Ahrefs
    • Online advertising & Ad Networks
    •  Introduction to Google AdWords
    •  Keyword Research
    • Creation of Search Campaigns
    • Writing Compelling Ad Copies
    • Creation of Effective Campaigns and Ad groups
    • Display Campaigns
    •  Tracking & measuring ROI of online advertising
    • PPC mode of advertising
    •  Optimizing Ad Performance
    •  Strategy of allocating funds to various online advertising platforms
    • Setting up Brand Communications
    • Developing and engaging with followers
    • Facebook marketing
    • Twitter marketing
    • Instagram marketing
    • LinkedIn marketing
    • You Tube marketing
    • Understanding social media ROI



    • Essentials of Writing a good email.
    • Segmentation of subscribers
    • Scheduling sending frequency.
    • Content writing
    •  Email service provider
    • Monitoring E-mail campaign
    • Affiliate marketing
    •  WhatsApp and others
    • SMS marketing
    • Establishing a lead management system
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